Up&up, a surreal adventure by Vania Heymann

Vania Heymann is the first director to have two films in the prestigious Saatchi & Saatchi New Directors’ Showcase reel in one year at the Cannes Lions International Festival of Creativity. The first was his much-buzzed-about interactive video for Bob Dylan’s “Like a Rolling Stone.” It featured 16 versions of the song as they might appear on different American TV channels, including kids’ channels, the History Channel and MTV. He directed this video Up&up for Coldplay with director Gal Muggia. Inspired by many artists and mainly René Magritte, the video is a series of amazing vintage collages.