Porto City Identity Proposal by Atelier Martino & Jaña’s

In June of 2014, Portuguese graphic design and communication studio Atelier Martino & Jaña were invited, along with two other studios, to conceive a new visual identity for the city of Porto. They were given 18 days for a proposal. This was a very enthousiastic challenge because they are very passionate about Porto, it’s their hometown and the place where they belong. Secondly, they believe that design is capable of making a much stronger and more intelligent contribution to the city. They also believe that visual communication can surpass the sometimes expected aesthetics of branding, and that it has the capacity to help create and to frame dialogue, acting as a mediator between a city and its inhabitants. This very interesting video shows Atelier Martino & Jaña’s response to this challenge.