“View From A Blue Moon” film identity by Wedge & Lever

Wedge & Lever is a design, content, and brand strategy studio. Working with forward-thinking startups, artists, and international brands to create impactful design solutions.
View from a blue moon is a critically acclaimed surf film by John Florence and Blake Vincent Kueny. After collaborating with Florence and Kueny to establish the film’s essence, Wedge and Lever determined that a transcendent, cinematic aesthetic would set the film appart. For the identity, it was crucial to convey the film’s purpose: to document the world through Florence’s viewpoint.